IR'O
IR’O exhibition stand and promotional material
toolstudio
IR'O brings its factory to Construmat Fair. A big piece of IR'O emerges from the bucket brought from the plant, announcing the stand from far away. It transmits the idea of moulding, brings the material to the visitor and suggests a variety of uses. The central piece materializes as a light plate; numerical control perforation turns it into a rain of IR'O drops that falls like a vertical lattice, to be transformed into a kitchen bar for attending the public, with a sink full of show-objects, game pieces made of IR'O. Flowing further, it becomes a solid volume and serves as a bank, inviting to sit and play. An extended (pan)tone guide made in IR'O surrounds the central piece, containing illumination and graphic technical information. The design contemplates the minimization of external elaboration and the possibility of dismantling the elements and adapting them for successive fairs.
Gianni Ruggiero
Location:
Barcelona, Spain
Year:
2003
Category:
interior, exhibition design
Type:
commission
Size:
35 m2
Client:
IRPEN
Arch. office:
Gianni Ruggiero / Toolstudio - Barcelona
Status:
preliminary, main and executive project
realized 2003
Project team:
Gianni Ruggiero (lead), Mila Nikolić, Alvaro Caballero
Graphic design:
Valeria Dubin